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01. Overview
Role
Senior Designer
Project Type
Web UX/UI
Custom WordPress architecture
Platform
Focus
Digital Product Strategy, Motion/Interaction Design
Silvania needed to balance two distinct worlds: institutional finance and boots-on-the-ground conservation. The site had to bring both together into a single digital experience without losing credibility with either audience.
02. The challenge
Serving two distinct audiences: Balancing institutional investors and corporate credit buyers within a single framework.
Combining complex data with visual storytelling: Pair quantitative financial metrics alongside high-definition ecological footage.
Designing for long-term maintainability: Ensuring fast-changing data could be easily updated post-launch by non-technical site managers.
The primary user experience challenges were:
03. The approach
I began by putting myself in the shoes of the user.
For this project, there were three core audiences to empathise with: investors, buyers, and internal site managers.
Investors
They need immediate clarity and confidence in the platform. They are scanning for hard metrics, financial returns, and institutional credibility.
Empathising with the User
Buyers
They look for tangible, real-world impact across conservation projects, validated environmental claims, and high-definition imagery that proves legitimacy.
Internal on-site managers
They require a flexible, familiar back-end that allows them to update fast-changing data and financial metrics frequently without breaking the visual integrity of the site.